Egor Zaikin

Product Management / Growth & Marketing / Startups

I'm a product manager with heavy marketing background, passionate about entrepreneurship and launching new products (as a startup or within a big company)

Let's talk

...and make something great together!

My experience and knowledge will be useful for companies in the following areas:

B2B SaaS
EdTech
AgriTech
GameDev
Franchises with heavy IT component

If they want to:

Launch a completely new IT product
Set up customer acquisition
Find product/market fit
Make world a better place

My professional skills

PRODUCT MANAGEMENT

Market analysis and product discovery
Customer research (polls and interviews)
Business models, pricing and monetization
Task decomposition and prioritization
Product analytics and data-driven product management

GROWTH

Product marketing, go-to market strategy, positioning
Growth hacking and customer acquisition
Lead nurturing, lead scoring, marketing automation
Sales enablement and partnering with marketing
Customer success and retention

OTHER

Project management (tasks allocation, managing time, resources, and quality)
Sales and negotiations
Hiring & firing
Team building, management, and coaching
Stakeholder communications and reporting

I've been a speaker at TEDx Novosibirsk in 2016

I was awarded the National Award for the Development of Public Relations (“Silver Archer”) in 2011

I was speaking at numerous press conferences (this one was in 2014)

I was awarded the State Prize of the Novosibirsk Oblast in 2014

I've worked at dozens of business events, talking to customers and learning from them how to improve the product (it's 2017 on the photo)

Experience

Chief Growth Officer at ExactFarming (2016-2019)

ExactFarming is a cloud farm management system. It leverages machinery telematics, weather data and satellite images to help farmers plan seasonal work, control its progress, monitor crop status and prevent losses. As a CGO, I was responsible for marketing, sales, customer success, and partnerships.

Achievements:

hired, lead, and managed an 8-person team,
launched 3 new products,
grew user base 20х in 2 years,
made the company operationally profitable.

Responsibilities:

defined vision, scope, requirements and user stories for 3 new products,
defined the value proposition, customer segmentation, developed and implemented a go-to-market strategy,
set up the essential product analytics processes and metrics,
contributed to feature backlog and worked with the team as as product manager on certain features,
launched monetization (designed the pricing strategy, built the sales team, worked with the development team to enable payments in the product),
executed channel development and partner strategies,
established customer success function in the company,
managed ongoing marketing activities (digital, events, content, social, supporting product launches, ROMI measurements),
managed international business development and localizations.

Cofounder and Deputy Director at Totalny Diktant (2010-2016)

Totalny Diktant (Тотальный диктант) is a franchise of volunteer-driven edutainment events in a form of text dictation for the public. As a deputy director I was responsible for IT services (attendant's personal cabinet, results database, live streams, online dictations, MOOCs), user acquisition (ads, PR & SMM) and monetization (partner integrations).

Achievements:

launched one of the most famous EdTech projects in Russia from scratch (6000 publications in the media about the Total Dictation in 2016),
increased the number of event attendants from 600 in 2009 to 145000 in 2016,
increased the number of users of the portal totaldict.ru from 0 in April 2010 to 110,000 DAU, 727,000 MAU in April 2016.

Responsibilities:

creating, launching and managing a portal for Russian language lovers (totaldict.ru),
creating a development plan, maintaining a backlog, writing product requirements,
working with designers and engineers to implement features,
producing online courses (MOOCS) and online dictations of the Russian language,
negotiations with partners, sale of special projects and advertising integrations,
marketing strategy planning and contractor management (video production, advertising, PR, SMM).

Localization Project Manager at various companies (2004-2010)

SWsoft (2004-2007). Managed localization of SWsoft software products (interface, documentation, website, marketing materials): prepared instructions, recommendations and source texts for translators, allocated tasks, monitored the quality and deadlines.
ABBYY Language Services (2007-2008). Created the localization department in a translation company (which is now one of the company's main profit centers).
AUM (translation & localization company, 2009-2010). Managed complex localization and translation projects.